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| Enterprise culture: human oriented, pursue for excellence, creation of maximum values with limited resources |
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| Enterprise spirit: constantly strive to become stronger, pragmatic innovation, honesty, sincerity and respect careers |
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| Innovation: system innovation. Cultural innovation, management innovation, technical innovation, market innovation,service innovation. |
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Employment philosophy: with both ability and moral integrity, moral virtue is priority
Human oriented, talent training
Respect talents, treasure talents;
Improve checking and promoting of talents
Fair competition; elimination of ends |
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| Value point of view: inherit brilliance, mutual creation for values ,enjoyment of success, paying back to society |
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| Quality point of view: continuous improvement, pursue for quality, technology innovation, pursue best from the better |
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| Marketing point of view: satisfying customer needs, exploring markets continuously; improving service skills, achieving mutual benefits. |
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